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<channel>
	<title>Sang Youb Shin</title>
	<link>https://mographsang.com</link>
	<description>Sang Youb Shin</description>
	<pubDate>Tue, 28 Oct 2025 21:03:03 +0000</pubDate>
	<generator>https://mographsang.com</generator>
	<language>en</language>
	
		
	<item>
		<title>Homepage</title>
				
		<link>https://mographsang.com/Homepage</link>

		<pubDate>Tue, 01 Dec 2020 04:57:25 +0000</pubDate>

		<dc:creator>Sang Youb Shin</dc:creator>

		<guid isPermaLink="true">https://mographsang.com/Homepage</guid>

		<description></description>
		
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	<item>
		<title>Captain America: Civil War</title>
				
		<link>https://mographsang.com/Captain-America-Civil-War-1</link>

		<pubDate>Mon, 10 Oct 2022 03:28:11 +0000</pubDate>

		<dc:creator>Sang Youb Shin</dc:creator>

		<guid isPermaLink="true">https://mographsang.com/Captain-America-Civil-War-1</guid>

		<description>→  Captain America: Civil War GFX Reel


My responsibility for this project was to create motion graphic contents for Ironman’s HUD, holograms, multiple computer and mobile screens.






CREDITS LIST
CLIENT: Marvel Studios
VFX Supervisors: Stephen Lawes, Alan Torres
VFX Producer: Donna Cullen
Executive Producer: Sean Cushing
Designers: Sang Yup Kim, Shawn Lee, Sang Youb Shin
VFX Artists: Julianne Dome, Aaron Eaton, Matt Eaton, Jay Grunfeld, Jennifer Kennedy, Fernando Raigoza Jr.</description>
		
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	<item>
		<title>Amazon: Introducing Creative Studio</title>
				
		<link>https://mographsang.com/Amazon-Introducing-Creative-Studio</link>

		<pubDate>Tue, 28 Oct 2025 21:03:03 +0000</pubDate>

		<dc:creator>Sang Youb Shin</dc:creator>

		<guid isPermaLink="true">https://mographsang.com/Amazon-Introducing-Creative-Studio</guid>

		<description>→ Introducing the new Video Generator from Amazon




 This is the Creative Studio sizzle video unveiled at the 2025 Accelerate event. With this launch, advertisers can now use various AI tools within Amazon Ads’ Creative Studio to create and directly use ad images and videos. I collaborated with UX designers, PMs, and key stakeholders to create a video that effectively introduces this new product for the first time.
</description>
		
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	<item>
		<title>Amazon: Introducing Video Generator</title>
				
		<link>https://mographsang.com/Amazon-Introducing-Video-Generator</link>

		<pubDate>Fri, 18 Jul 2025 00:10:04 +0000</pubDate>

		<dc:creator>Sang Youb Shin</dc:creator>

		<guid isPermaLink="true">https://mographsang.com/Amazon-Introducing-Video-Generator</guid>

		<description>→ Introducing the new Video Generator from Amazon




 The video highlights the main features and new tools of the video generator from Amazon in an engaging way. Using close-ups and zoom-outs, it draws attention to key parts of the interface while keeping everything familiar and easy to follow. It starts by showing how advertisers can quickly create videos in the console page, then demonstrates AI-powered video creation from their uploaded assets. Finally, it wraps up by showcasing new editing capabilities which can help advertisers make videos that match their brand.
</description>
		
	</item>
		
		
	<item>
		<title>Amazon: DMA consent video</title>
				
		<link>https://mographsang.com/Amazon-DMA-consent-video</link>

		<pubDate>Fri, 18 Jul 2025 00:29:10 +0000</pubDate>

		<dc:creator>Sang Youb Shin</dc:creator>

		<guid isPermaLink="true">https://mographsang.com/Amazon-DMA-consent-video</guid>

		<description>→ Amazon UK DMA explainer video



 This is an illustrative video I designed and animated that explains DMA consent in a clear and approachable way. The simple visuals and smooth animation help make a complex topic easy to grasp and engaging to watch
</description>
		
	</item>
		
		
	<item>
		<title>Amazon: Motion System</title>
				
		<link>https://mographsang.com/Amazon-Motion-System</link>

		<pubDate>Fri, 18 Jul 2025 00:35:32 +0000</pubDate>

		<dc:creator>Sang Youb Shin</dc:creator>

		<guid isPermaLink="true">https://mographsang.com/Amazon-Motion-System</guid>

		<description>→ Motion System

Introduced and documented (specing for engineers to implement) a motion system for the team to help create a more engaging user experience on the new product site. We started by applying the system to the prompt bar, where users interact to generate AI content, then extended it to the page feed, microinteractions, and other areas.

Motion System is a set of reusable motion variables and actions designed to create engaging
interactions and encourage users to engage with the site. By leveraging predefined Motion Tokens, the system builds
consistent motion across components such as buttons, prompt bars, page transitions, overlays, and more. It ensures a
cohesive experience throughout the site while remaining flexible enough to support new elements and interactions.
To support implementation, the system includes Scenarios—clear examples that demonstrate how animations are applied in
specific situations. These scenarios bridge the principles of the motion system with practical steps, making it easier to create and implement animations effectively.&#38;nbsp;

Motion tokens are reusable animation units that ensure consistency across individual elements. These elements are graphical
objects or pieces to be animated. For this site, all motion actions are based on three predefined building blocks: easing,
duration, and animation property, with additional considerations for size and delays. This approach promotes user
engagement and empowers the creation of dynamic, creative experiences throughout the site.



&#60;img width="1610" height="2090" width_o="1610" height_o="2090" data-src="https://freight.cargo.site/t/original/i/7acbcf8949bfc4c76166d2ef4e48e22d56e9d4cf697cdaf996dfe9c9530ff158/Easing.png" data-mid="235978525" border="0"  src="https://freight.cargo.site/w/1000/i/7acbcf8949bfc4c76166d2ef4e48e22d56e9d4cf697cdaf996dfe9c9530ff158/Easing.png" /&#62;
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&#60;img width="1595" height="950" width_o="1595" height_o="950" data-src="https://freight.cargo.site/t/original/i/4657061b8fc8c00377162ce6262424cb25f4ca1747a3c0cfe838c5f15a71fc9b/Animation-Properties.png" data-mid="235978526" border="0"  src="https://freight.cargo.site/w/1000/i/4657061b8fc8c00377162ce6262424cb25f4ca1747a3c0cfe838c5f15a71fc9b/Animation-Properties.png" /&#62;
&#60;img width="1610" height="2090" width_o="1610" height_o="2090" data-src="https://freight.cargo.site/t/original/i/aa3b066f505faf5cb18126e33b866b2ceec1b4d8dd3e0ce692fa976ab426758b/Spring-animation.png" data-mid="235978537" border="0"  src="https://freight.cargo.site/w/1000/i/aa3b066f505faf5cb18126e33b866b2ceec1b4d8dd3e0ce692fa976ab426758b/Spring-animation.png" /&#62;


Scenario provides practical examples of how animations are applied within the design system. These examples are tied to
Motion Choreography and Motion Action, offering clarity on how to implement animations consistently across components.
Each scenario includes:

- Motion Choreography: Specifies the animation of individual elements, including their entrance and exit frames, delays, the
timing of each animation, and the animation properties used. It also outlines the duration of each animation, ensuring a
smooth and coordinated sequence.

- Motion Action: Describes the specifics of each animation property, including the start and end values, delay, easing, and
duration tokens used in the action.

By linking scenarios to Motion Choreography and Motion Action, this section bridges high-level animation principles with the
detailed technical requirements needed for implementation. This structure enables the engineering team to execute animations
effectively, ensuring consistency and scalability across the system.


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&#60;img width="1856" height="3300" width_o="1856" height_o="3300" data-src="https://freight.cargo.site/t/original/i/8c3156b2873e7790c326499648281c5c3024da7dd8faf2613185a8e613e27237/Scenario-4.png" data-mid="235978531" border="0"  src="https://freight.cargo.site/w/1000/i/8c3156b2873e7790c326499648281c5c3024da7dd8faf2613185a8e613e27237/Scenario-4.png" /&#62;


→ Motion Exploration to the Prompt Bar

</description>
		
	</item>
		
		
	<item>
		<title>The New School Centennial</title>
				
		<link>https://mographsang.com/The-New-School-Centennial</link>

		<pubDate>Fri, 04 Dec 2020 21:55:12 +0000</pubDate>

		<dc:creator>Sang Youb Shin</dc:creator>

		<guid isPermaLink="true">https://mographsang.com/The-New-School-Centennial</guid>

		<description>→ The New School Centennial



The New School asked us to create a video, highlighting the school’s legacy of innovation as they approached their centennial celebration. 

I was responsible for overseeing the style and execution of the work as a senior lead motion designer. At the same time, I was able to do a lot of designing and animating alongside the talented team.


↓  Storyboard
&#60;img width="2400" height="1080" width_o="2400" height_o="1080" data-src="https://freight.cargo.site/t/original/i/a40735f5b0e362a80935a71d6b1dce49428092dfe712cfc442fcf38298825e18/Storyboard.jpg" data-mid="91219973" border="0"  src="https://freight.cargo.site/w/1000/i/a40735f5b0e362a80935a71d6b1dce49428092dfe712cfc442fcf38298825e18/Storyboard.jpg" /&#62;

↓  Styleframes

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&#60;img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/b8609fcadc7c2e9a6c288668c41aa051f5e967d86d0f94f16e7bd7bcd818a950/24.jpg" data-mid="91221346" border="0"  src="https://freight.cargo.site/w/1000/i/b8609fcadc7c2e9a6c288668c41aa051f5e967d86d0f94f16e7bd7bcd818a950/24.jpg" /&#62;
&#60;img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/9d62f05f06fb07b6d303aa9716a59c8b6b227c059e12b64c3b2d9a458ecb710a/25A.jpg" data-mid="91221349" border="0"  src="https://freight.cargo.site/w/1000/i/9d62f05f06fb07b6d303aa9716a59c8b6b227c059e12b64c3b2d9a458ecb710a/25A.jpg" /&#62;
&#60;img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/1d890f4d645b58f7e87771556653a57f7b7c2e637d4bff40be39306bdcdb642e/25B.jpg" data-mid="91221352" border="0"  src="https://freight.cargo.site/w/1000/i/1d890f4d645b58f7e87771556653a57f7b7c2e637d4bff40be39306bdcdb642e/25B.jpg" /&#62;
&#60;img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/b7bc23b67a3bce2e6bca025513bb971d4261040cd0cba32b3fce29704c44e475/25C.jpg" data-mid="91221355" border="0"  src="https://freight.cargo.site/w/1000/i/b7bc23b67a3bce2e6bca025513bb971d4261040cd0cba32b3fce29704c44e475/25C.jpg" /&#62;
&#60;img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/93bb7b25f65cd0ac040531c8ee90471ae498f49d0961f13e3da4930238b76c50/25D.jpg" data-mid="91221358" border="0"  src="https://freight.cargo.site/w/1000/i/93bb7b25f65cd0ac040531c8ee90471ae498f49d0961f13e3da4930238b76c50/25D.jpg" /&#62;
</description>
		
	</item>
		
		
	<item>
		<title>Social Media Contents</title>
				
		<link>https://mographsang.com/Social-Media-Contents</link>

		<pubDate>Wed, 15 Mar 2017 18:43:08 +0000</pubDate>

		<dc:creator>Sang Youb Shin</dc:creator>

		<guid isPermaLink="true">https://mographsang.com/Social-Media-Contents</guid>

		<description>→ Social Media Contents
↓ Levis→Red Tab (20 seconds): 1.16x9(HD) 2.1x1(Feed) 3.4x5(Feed) 4.9x16(Story)







→Red Tab (15 seconds):&#38;nbsp;1.16x9(HD) 2.1x1(Feed)&#38;nbsp;3.4x5(Feed) 4.9x16(Story)








→Red Tab (6 seconds): 1.16x9(HD) 2.1x1(Feed) 3.4x5(Feed) 4.9x16(Story)











↓ Detect


&#60;img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/b03da08bbde6a1f3f106045df39fde383e1b72d93ff903b0e13e8b5626813354/Detect_Logo.gif" data-mid="155337273" border="0"  src="https://freight.cargo.site/w/1000/i/b03da08bbde6a1f3f106045df39fde383e1b72d93ff903b0e13e8b5626813354/Detect_Logo.gif" /&#62;
&#60;img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/0a7bc83ed049513215fe673d07ab027c9f7db51dc6b3b5205e06637a0dd34ae3/Detect_ColorField_B.gif" data-mid="155337272" border="0"  src="https://freight.cargo.site/w/1000/i/0a7bc83ed049513215fe673d07ab027c9f7db51dc6b3b5205e06637a0dd34ae3/Detect_ColorField_B.gif" /&#62;
&#60;img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/ef096d5ec9bfc5a33e92a7af376b01b3c4af19541024466554660611a1a65013/Detect_ColorField_A.gif" data-mid="155337271" border="0"  src="https://freight.cargo.site/w/1000/i/ef096d5ec9bfc5a33e92a7af376b01b3c4af19541024466554660611a1a65013/Detect_ColorField_A.gif" /&#62;



↓ SeedFi



&#60;img width="1246" height="1246" width_o="1246" height_o="1246" data-src="https://freight.cargo.site/t/original/i/822889f1b1b64130029807ac98030da4dd54388cc2955c6aa192634539fc962b/01_Pregnancy.gif" data-mid="155337619" border="0"  src="https://freight.cargo.site/w/1000/i/822889f1b1b64130029807ac98030da4dd54388cc2955c6aa192634539fc962b/01_Pregnancy.gif" /&#62;
&#60;img width="1246" height="1246" width_o="1246" height_o="1246" data-src="https://freight.cargo.site/t/original/i/f4d5fdc0caf9fdf35a63ece351b216750791b5eb00df78568c2cae87d8198a2f/03_Savingrainyday.gif" data-mid="155337620" border="0"  src="https://freight.cargo.site/w/1000/i/f4d5fdc0caf9fdf35a63ece351b216750791b5eb00df78568c2cae87d8198a2f/03_Savingrainyday.gif" /&#62;
&#60;img width="1246" height="1246" width_o="1246" height_o="1246" data-src="https://freight.cargo.site/t/original/i/3014710760fdb2fec36c7c9deef178d4ab1ecf2c460b96276790283998f83245/02_Moving.gif" data-mid="155337605" border="0"  src="https://freight.cargo.site/w/1000/i/3014710760fdb2fec36c7c9deef178d4ab1ecf2c460b96276790283998f83245/02_Moving.gif" /&#62;
&#60;img width="1246" height="1246" width_o="1246" height_o="1246" data-src="https://freight.cargo.site/t/original/i/27e2ba03869cda0da2e5045b09fdd0a6283a205fa6bdcf637d89d8a2e2d6e59d/04_Adoptdog.gif" data-mid="155337607" border="0"  src="https://freight.cargo.site/w/1000/i/27e2ba03869cda0da2e5045b09fdd0a6283a205fa6bdcf637d89d8a2e2d6e59d/04_Adoptdog.gif" /&#62;
</description>
		
	</item>
		
		
	<item>
		<title>Google Domains</title>
				
		<link>https://mographsang.com/Google-Domains</link>

		<pubDate>Mon, 05 Apr 2021 15:46:42 +0000</pubDate>

		<dc:creator>Sang Youb Shin</dc:creator>

		<guid isPermaLink="true">https://mographsang.com/Google-Domains</guid>

		<description>→ Google Domains End Card

&#60;img width="1600" height="900" width_o="1600" height_o="900" data-src="https://freight.cargo.site/t/original/i/7c54ea5f750d389b63de3aa115b9924f59dab5857827acb69ec5fbd9a19668d9/Find_Your_Place_Online_EE_4.gif" data-mid="104300863" border="0"  src="https://freight.cargo.site/w/1000/i/7c54ea5f750d389b63de3aa115b9924f59dab5857827acb69ec5fbd9a19668d9/Find_Your_Place_Online_EE_4.gif" /&#62;

↓  Logo Animation - lil ‘d’

&#60;img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/4f42ca2f7d9c5c504eb4576015b63b550ca5d66a419273d95268b39d82337de2/Comp_6.gif" data-mid="104305858" border="0"  src="https://freight.cargo.site/w/1000/i/4f42ca2f7d9c5c504eb4576015b63b550ca5d66a419273d95268b39d82337de2/Comp_6.gif" /&#62;The building blocks of the logo are the dot and the rounded terminal bar, inspired by the “ :// ” . The playful interplay between these two elements represents the magic of Google working seamlessly to help you find your place online. 
↓  Logo Animation Explorations

&#60;img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/b082003d9f4078d6f0c15809e74f0eee6fccd4c682164015d40c1543e861a887/Comp_4.gif" data-mid="104305155" border="0"  src="https://freight.cargo.site/w/1000/i/b082003d9f4078d6f0c15809e74f0eee6fccd4c682164015d40c1543e861a887/Comp_4.gif" /&#62;
&#60;img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/0cdd41fa271be070d0663d455c8bda60f9f52097730645b3f7416c8ed6df76bb/Comp_3.gif" data-mid="104305156" border="0"  src="https://freight.cargo.site/w/1000/i/0cdd41fa271be070d0663d455c8bda60f9f52097730645b3f7416c8ed6df76bb/Comp_3.gif" /&#62;
</description>
		
	</item>
		
		
	<item>
		<title>Ware2Go</title>
				
		<link>https://mographsang.com/Ware2Go</link>

		<pubDate>Sun, 06 Dec 2020 19:18:36 +0000</pubDate>

		<dc:creator>Sang Youb Shin</dc:creator>

		<guid isPermaLink="true">https://mographsang.com/Ware2Go</guid>

		<description>→ Ware2GO



↓  Storyboard

&#60;img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/b585905f85dcefc2bf03d6dca0ecd592c63f388b9ee9c6e1b4e07896df35944c/Storyboard.jpg" data-mid="101279621" border="0"  src="https://freight.cargo.site/w/1000/i/b585905f85dcefc2bf03d6dca0ecd592c63f388b9ee9c6e1b4e07896df35944c/Storyboard.jpg" /&#62;
&#60;img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/edfba4f9208202cb6c3b505509b2146fbf130e6dfa5cc379a82ff283041c16ef/designed-frames.jpg" data-mid="101279620" border="0"  src="https://freight.cargo.site/w/1000/i/edfba4f9208202cb6c3b505509b2146fbf130e6dfa5cc379a82ff283041c16ef/designed-frames.jpg" /&#62;



↓  Styleframes

&#60;img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/4076c8adcfc4b5908dc2d9c0893f5bdab7391bd17cad31bddaa7725498149d76/1.jpg" data-mid="91226718" border="0"  src="https://freight.cargo.site/w/1000/i/4076c8adcfc4b5908dc2d9c0893f5bdab7391bd17cad31bddaa7725498149d76/1.jpg" /&#62;
&#60;img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/815131a1ec365ccccd78fddc70ad50f64da5eeba3e9363c33ef0f473ea7fd961/2.jpg" data-mid="91227124" border="0"  src="https://freight.cargo.site/w/1000/i/815131a1ec365ccccd78fddc70ad50f64da5eeba3e9363c33ef0f473ea7fd961/2.jpg" /&#62;
&#60;img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/b292fba83c4ee05e1e6a67d679922e68b2eb6dea6af01e040d18c3510c45ab37/6.jpg" data-mid="91227123" border="0"  src="https://freight.cargo.site/w/1000/i/b292fba83c4ee05e1e6a67d679922e68b2eb6dea6af01e040d18c3510c45ab37/6.jpg" /&#62;
&#60;img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/db0c670510f1f6d8379dee03796e6480668d10f4f01fec3d464d5432b7eed350/8.jpg" data-mid="91227125" border="0"  src="https://freight.cargo.site/w/1000/i/db0c670510f1f6d8379dee03796e6480668d10f4f01fec3d464d5432b7eed350/8.jpg" /&#62;
&#60;img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/18c570b1ef21ff003b8f5485ca89ef51ecabbed9ff26de8351b0d3800d83b009/14.jpg" data-mid="91227127" border="0"  src="https://freight.cargo.site/w/1000/i/18c570b1ef21ff003b8f5485ca89ef51ecabbed9ff26de8351b0d3800d83b009/14.jpg" /&#62;
&#60;img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/e233d74cb4d827b0efde03559a8166d5eebe1498d236c19dd586a98bf09614e8/17.jpg" data-mid="91227250" border="0"  src="https://freight.cargo.site/w/1000/i/e233d74cb4d827b0efde03559a8166d5eebe1498d236c19dd586a98bf09614e8/17.jpg" /&#62;
&#60;img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/e9f7d18ffcefa9e8d62e7a034eea171acd3f124c9602c755c09de69393f204d6/19.jpg" data-mid="91227251" border="0"  src="https://freight.cargo.site/w/1000/i/e9f7d18ffcefa9e8d62e7a034eea171acd3f124c9602c755c09de69393f204d6/19.jpg" /&#62;

</description>
		
	</item>
		
	</channel>
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